Open to opportunities · New Zealand
Senior creative lead across brand, design and creative AI.
I have over 13 years’ experience across design, brand, campaigns, publications and creative operations. My background combines hands-on design, creative direction and practical problem-solving, with a growing focus on useful, brand-safe creative AI.
01 · Current
Marketing AI Programme Owner at JLL
02 · Career path
Design → Art Direction → Creative AI → Marketing AI
03 · Experience
Brand, design and creative AI
04 · AI systems
Branded workflows, tool testing and practical adoption
05 · Recognition
Two-time JLL Rising Star, New Zealand
Using AI to solve real creative and production problems.
01 · Creative AI
With a background in design, brand and creative delivery, I look for practical ways AI can support teams. That includes developing workflows, testing tools, setting clear brand guidance and deciding where AI adds enough value to be used more widely.
Featured work.
02 · Work
Selected work across brand, campaign, design and creative AI.
Office Dioramas
An AI-assisted campaign concept that turned outdated workplace problems into museum-style visual storytelling.
Bhone
Brand application across packaging, retail, digital and promotional assets for a premium wellness product launch.
Reports & Publications
Editorial and publication design for reports, disclosures, magazines and commercial marketing material across print and digital.
A senior creative lead with global brand experience and a practical approach to AI.
03 · About
I’m based in Auckland and have over 13 years’ experience across in-house roles and smaller client projects, from hands-on design through to art direction, global brand work and creative AI.
I’m drawn to work that needs both creativity and structure: shaping the idea, organising the moving parts and making sure the final output is clear, useful and well made.